Webeneur

YOU ARE AWESOME!

Respected Team Shree Shantee Nirman Developers & SKAY Developers,

On behalf of team Webeneur, let me take this opportunity to express our gratitude for considering us as your strategic marketing and sales partner. In an era where real estate is no longer just about brick-and-mortar but about digital trust, lifestyle storytelling, and visibility, we are honoured to present a solution that bridges the gap between your legacy of construction quality and the modern buyer's digital journey.

I hereby present this comprehensive Strategic Marketing & Sales Proposal, designed with a context of scaling-up the brand value of Rishabh CHSL and driving rapid, organized inventory liquidation for your prestigious project at Dahisar West through our planned approach in digital image building, high-volume lead generation, dedicated on-site sales closing, and a focused 12 to 18-month execution roadmap.

We look forward to interesting interactions with you in our journey to digitally establish your company as a prominent real estate brand, clear your inventory within 12 to 18 months, and give more visibility to the business.

We assure you of our best services always and are sure that our alliance will be mutually beneficial to our businesses.

Sincerely,
Chaitanya Ramaiya
Business Head, Webeneur

Index

1. Introduction & About the Company 2. Project Understanding: Rishabh CHSL 3. Strategy & Sales Authority 4. Tradi-Digi Marketing Approach 5. Scope of Services 6. 12–18 Month Execution Roadmap 7. Deliverables 8. Investment & Commercials 9. Expected Results & Notes 10. Thank You & Signature

1. About the Company

Webeneur, founded in 2016, is an integrated Web Development, Digital Marketing, and Real Estate Marketing services company. We believe in innovation. It is innovation which makes us better than others. We maintain strict norms to ensure high quality in our projects.

At Webeneur, it's our mission to increase the visibility, sales velocity, and profitability of our client projects and brands.

How We Impact

End-to-end Branding solutions, from digital identity creation to on-ground sales execution.
Team comprising traditional creative experts, technical minds, and seasoned real estate closers.
Data-driven decision making with a centralized CRM and weekly performance reviews.

Our Strength

Think Tank: Experienced strategists winning the market since the pre-digital era.
Techno Sapiens: Young team driving ad algorithms and digital funnels.
Artists & Closers: Creative designers, visual storytellers, and aggressive on-site sales managers.
Project Specialists: Proven track record of handling premium, multi-tower projects.

2. Project Understanding: Rishabh CHSL

To craft an effective strategy, we must first deeply understand what makes Rishabh CHSL unique. Here is our analysis of the project's core strengths:

🏗️ Project Scale & Configuration

13 Residential Floors + Commercial Ground & 1st Floor
Possession by 2026 — nearing completion, strong urgency driver
RERA Carpet Areas: Shops 461–614 sq.ft. | Residential 84.80 – 180.74 sq.m.
Thoughtfully Designed Homes with spacious living areas, natural light, utility spaces, and customisation options
Ample Parking with dedicated car parking tower
Terrace Garden and green spaces for residents

📍 Strategic Location — Dahisar West

Connectivity: SV Road, Link Road, Western Express Highway — all within easy reach
Railway: Dahisar Railway Station in close proximity for hassle-free commuting
Educational Institutions: Reputable schools and colleges nearby
Healthcare: Easy access to hospitals and medical facilities
Shopping: Nearby malls and markets for daily needs
Cultural & Recreational Hubs: Entertainment venues and theaters in the vicinity

🌟 Amenities & Lifestyle

Terrace Garden with panoramic views
Modern Architecture with quality construction
Safety Exits and secure environment
Elevators for seamless accessibility
Commercial spaces at ground and first floor for daily convenience
Energy-efficient and environmentally conscious features

🔒 Safety & Security

24x7 Security with CCTV surveillance
Secure environment for families
Well-crafted pathways and inviting environment
Dedicated parking with controlled access
Safety exits across all floors

🎯 Why Rishabh CHSL Needs a Strategic Marketing Partner

With 13 residential floors, commercial spaces, and a 12–18 month sales horizon, Rishabh CHSL cannot rely on scattered broker walk-ins. The project requires a structured, institutional sales engine that:

Controls the narrative and pricing integrity across all channels.
Builds a premium digital brand identity that highlights the "Effortless Living" positioning.
Manages the complex inventory mix (residential + commercial, varied floor plans).
Orchestrates a large channel partner network without conflicts.
Provides real-time sales analytics to the developer for informed decision-making.

3. Strategy & Sales Authority

Creative thinking inspires ideas!

When we think of association, it is always important to ask 'Why'. Why Webeneur?

For a well-connected, ready-to-move-in project like Rishabh CHSL — with its prime Dahisar West location, 13 floors, and possession by 2026 — you need more than just scattered broker walk-ins. You need an institutional sales engine that understands urgency-driven selling.

⚠️ The Problem in Traditional Selling

Multiple brokers pitching the same inventory leads to "price fishing" and eroding buyer confidence.
Lack of centralized data means no follow-up on hot leads.
Digital presence is fragmented, often limited to just a Google location pin.
No control over the brand narrative — brokers dilute the premium positioning.
Difficulty in tracking which marketing spend is actually generating sales.

✅ The Webeneur Solution

Webeneur takes complete control of your sales pipeline as your dedicated marketing and sales partner. We eliminate broker conflicts and parallel team overlaps. Every digital inquiry, direct walk-in, and channel partner lead is routed exclusively through our Centralized CRM.

Key Benefits:

Single point of accountability for sales performance.
Unified brand messaging across all touchpoints.
Real-time inventory and lead tracking.
Streamlined channel partner management.

What is needed?

Easy Digital Access to the Company
Setup of Dedicated Landing Pages
Paid Ad Lead Generation
Search Engine Optimization (SEO)
Creative Designing Support
Channel Partner Network Orchestration
A Dedicated On-Site Closing Team
CRM Implementation & Management
Weekly Sales Review Meetings
RERA-compliant Digital Brochures

4. Tradi-Digi Marketing Approach

An ideal blend of Traditional and Digital Engagement

For a fast-moving real estate setup, the combination of traditional marketing strategies (site hoardings, broker meets) and creative digital ideas (Meta ads, virtual walkthroughs) is essential. Our team stays up-to-date with the latest market trends in the Dahisar / Borivali / Mira Road belt to generate highly qualified business leads.

Execution Flow

Set Up a New Campaign: Announce the project via Search Network, targeting specific HNIs and upgrading families (Website Visits & Lead Generation).

Setup Ad Groups: Utilizing hyper-local zip codes around Dahisar West, Borivali, Mira Road, and Bhayandar, crafting compelling headlines focusing on "Possession by 2026", "13 Floors", and "Prime Dahisar West Location".

Customer Engagement: Driving traffic to custom landing pages, filtering the Traffic-to-Lead ratio, and executing direct follow-ups to encourage Site Visits (Lead-to-Client ratio).

Retargeting: We will remarket to users who viewed the property but didn't inquire, using lifestyle imagery of the Dahisar skyline and the "Effortless Living" brand promise.

Virtual Tours: Deploy 360-degree virtual walkthroughs of the residential and commercial units to attract outstation investors and NRI buyers.

5. Scope of Services

Lead Generation & Ads Management

Our team will drive targeted traffic through Google and Facebook/Instagram ads, using enticing property USPs to boost conversions. By optimizing project-specific landing pages, we generate verified leads for Shree Shantee Nirman Developers & SKAY Developers. We do not just chase clicks; we chase site visits.

Google Ads: Search, Display, and YouTube campaigns targeting keywords like "2 BHK Dahisar West", "3 BHK near Dahisar Station", "ready possession flats Dahisar".
Meta Ads: Facebook and Instagram campaigns with carousel ads, video walkthroughs, and lead forms.
LinkedIn Ads: Targeted campaigns for CXOs and NRIs looking for premium investments.
Retargeting: Dynamic ads to re-engage users who visited the landing page but didn't convert.

Channel Partner Ecosystem Management

Webeneur serves as the primary gateway for all external brokers. We will host regular Channel Partner networking events, manage site walk-ins, and handle all inventory blocking to prevent double-pitching. This ensures brokers work for the project, not against each other.

Onboarding: Register and verify all channel partners with a formal agreement.
Training: Conduct regular training sessions on project USPs, pricing, and inventory availability.
Events: Host quarterly Channel Partner meets with incentives and recognition.
Inventory Blocking: Centralized system to prevent double-booking and conflicts.

Creatives & Social Media

Designing posts for social media using creative and engaging content to connect with Dahisar's premium buyers. We establish the most appropriate visual vocabulary — focusing on luxury, trust, and the "Effortless Living" philosophy — to connect you to your customers.

Example: 3D Walkthroughs of the residential layouts with terrace garden views.
Example: "Life at Rishabh CHSL" reels showcasing the connectivity, amenities, and commercial spaces.
Example: "Effortless Living" content series — highlighting the ease of commuting, nearby schools, hospitals, and shopping.

Dedicated Sales Manpower

Deployment of highly trained Site Heads and Sales Executives working on your site, solely dedicated to converting Webeneur's digital leads and closing deals on the table. They are trained in the art of negotiation and objection handling specific to the Dahisar market.

Site Head: Oversees daily operations, manages the sales team, and reports to Webeneur HQ.
Sales Executives: Handle walk-ins, follow up on leads, and conduct site visits.
CRM Manager: Ensures all leads are logged, followed up, and tracked in the CRM.
Customer Relationship: Post-sales support for documentation and handover coordination.

CRM Implementation & Management

We will implement a centralized CRM system to track every lead, from first inquiry to final sale. This provides real-time visibility into:

Lead source and cost per lead (CPL).
Lead-to-visit and visit-to-close ratios.
Sales team performance.
Inventory status and booking trends.

6. 12–18 Month Execution Roadmap

Given the scale of Rishabh CHSL — 13 residential floors, commercial spaces, and possession by 2026 — we have designed a 12 to 18-month execution roadmap divided into four distinct phases. Each phase has specific goals, activities, and absorption targets, ensuring a steady and aggressive sales velocity.

Phase 1

Months 1–3 · Foundation, Branding & Launch

Brand Identity: Finalize the digital brand identity for Rishabh CHSL, including logo, color palette, typography, and visual vocabulary.
Landing Page: Design and launch a high-converting landing page with 3D walkthroughs, floor plans, amenities, and lead capture forms.
CRM Setup: Implement a centralized CRM with lead tracking, automated follow-ups, and reporting dashboards.
Content Creation: Develop RERA-compliant digital brochures, social media creatives, and video content.
Channel Partner Launch: Host a grand Channel Partner meet in Dahisar to onboard brokers and introduce the project.
Paid Ads Launch: Begin Meta and Google Ads campaigns targeting HNIs in Dahisar, Borivali, Mira Road, and Bhayandar.
PR & Outreach: Connect with local media, architects, and influencers to build buzz.

🎯 Target: 15%–20% initial absorption (primarily residential units)

Phase 2

Months 4–8 · Momentum & Velocity

Weekend Walkthrough Days: Host exclusive weekend site visits with pre-scheduled appointments for HNIs.
USP Highlighting: Focus on "Possession by 2026", "13 Floors", "Terrace Garden", and "Prime Dahisar West Location" in all campaigns.
Festive Offers: Launch Diwali/Navratri offers with limited-period price benefits.
Channel Partner Incentives: Introduce quarterly incentives for top-performing brokers.
Retargeting Campaigns: Re-engage users who visited the landing page but didn't convert.
NRI Outreach: Launch targeted campaigns for NRIs in the UAE, Singapore, and the US.

🎯 Target: 35%–40% cumulative absorption

Phase 3

Months 9–13 · Milestone Momentum & FOMO

Construction Milestones: Leverage possession-readiness and finishing-stage milestones as urgency triggers.
Price Appreciation: Roll out pre-scheduled price appreciation to drive FOMO among fence-sitters.
Commercial Space Push: Target business owners and investors for the ground and first-floor commercial units.
Terrace Garden & Amenities: Showcase the terrace garden and lifestyle amenities as they near completion.
Referral Program: Launch a referral program for existing buyers to bring in new leads.
Virtual Tours for NRIs: Deploy 360-degree virtual tours for outstation investors.

🎯 Target: 65%–70% cumulative absorption

Phase 4

Months 14–18 · Final Closeout & Handover

Premium Unit Push: Focus on higher-floor units with panoramic views and better amenities access.
Lifestyle Storytelling: Create content around "Effortless Living" — the connectivity, comfort, and convenience.
Limited Inventory Scarcity: Use scarcity marketing ("Only 5 units left") to drive urgency.
Channel Partner Rewards: Host a grand felicitation ceremony for top performers.
Customer Testimonials: Film and share video testimonials from existing buyers.
Final Inventory Push: Aggressive campaigns to clear remaining units.
Handover Coordination: Assist with handover logistics, documentation, and customer communication.

🎯 Target: 100% absorption and successful handover

7. Deliverables

🌐 Landing Pages

One high-converting Landing Page for Rishabh CHSL (Residential & Commercial).
Unlimited bandwidth, mobile-friendly UI, integrated CRM forms, and SSL Certificates.
Google Analytics & Meta Pixel integration for real-time data tracking.
360-degree virtual tour integration for outstation investors.

🎨 Designing & Content

Monthly strategic creatives, website copywriting, social media posts, and RERA-compliant digital brochures.
Video content: 3D walkthroughs, drone shots, and customer testimonials.
"Effortless Living" content series for social media storytelling.

📱 Social Media & Paid Ads

Ad Strategy and Lead Generation via Google Ads (Search, Display, YouTube) and Facebook/Instagram Paid Promotions.
LinkedIn Ads for CXO and NRI targeting.
Regular insight monitoring, spam deleting, and ROI reporting.
A/B testing of ad creatives to ensure the lowest Cost Per Lead (CPL).

🤝 Networking & Outreach

Connecting with Investors, End Users, Local Architects, and managing the vast Channel Partner network.
Quarterly Channel Partner meets with incentives and recognition.
Weekly sales review meetings with the developer's management.

📊 CRM & Reporting

Implementation of a centralized CRM system.
Real-time dashboards for lead tracking, sales performance, and inventory status.
Weekly and monthly performance reports.
Cost per lead (CPL) and cost per acquisition (CPA) analysis.

🧑‍💼 Sales Manpower

Deployment of Site Head, Sales Executives, and CRM Manager.
Training on project USPs, pricing, and objection handling.
Daily sales huddles and performance tracking.
Post-sales support for documentation and handover.

8. Investment & Commercials

We have designed a transparent, fixed-fee commercial structure that keeps operational cash flow highly efficient for the developer while delivering end-to-end marketing and sales execution.

Service & Scope	Monthly Estimate / Cost
Comprehensive Marketing & Sales Operations Includes: Direct Ad Budget (Meta Ads, Google Ads, LinkedIn Ads) Digital Branding, Lead Generation & SEO Custom Landing Page Creation & Hosting Social Media Content, Brochures, Reels & Video Production CRM Implementation & Management Sales Team Manpower & Salaries Channel Partner Coordination & Events	INR 1,50,000 – 1,80,000 per month (All-inclusive retainer)

💡 Note on Pricing

The monthly retainer for Rishabh CHSL is structured to cover all marketing, creative, technology, and on-ground sales operations. The cost reflects:

Scale: 13 residential floors + commercial spaces require dedicated manpower and ad spend.
Premium Positioning: High-quality video production, 3D walkthroughs, and lifestyle content are essential.
18-Month Horizon: Sustained marketing efforts over the sales period.
NRI Outreach: Additional costs for LinkedIn Ads and virtual tour production.
Dedicated Sales Team: Full-time Site Head, Sales Executives, and CRM Manager deployed at the project site.

We are open to discussing a customized structure based on your budget and expectations.

9. Expected Results & Notes

📈 Results

Complete clearance of targeted inventory within 12 to 18 months.
Unmatched Brand Visibility in the Dahisar / Borivali / Mira Road market.
Competitive edge and institutional sales tracking via a unified CRM.
Enhanced credibility and ease of access for buyers.
Strong channel partner network for future projects.
Data-driven insights for future pricing and inventory decisions.

📝 Notes

We will need timely feedback from the client during the strategic requirement phases.
The builder must provide a functional site office setup (cabins, AC, Wi-Fi) for the Webeneur sales team.
The above monthly project cost includes the Meta Ad Budget and Sales Team Salaries as specified.
All payments are to be made in favour of Webeneur.
For the monthly running cost, minimum one-month advance is required to maintain ad account balances and operational continuity.
Any additional costs (e.g., drone shots, celebrity endorsements, large-scale events) will be discussed and approved separately.

Thank You

We take this opportunity to express our feeling of gratitude for allowing us to present our business proposal.

We are highly grateful to the entire team of Shree Shantee Nirman Developers & SKAY Developers for investing your precious time and energy in sharing the context of our association. Thanks for putting your trust in us.

We look forward to collaborating with you as an accountable partner and supporting your efforts to scale sales and improve your digital presence. We are confident that we can meet the challenges ahead, and stand ready to partner with you in delivering an effective marketing solution.

With Rishabh CHSL, we believe we can create a landmark not just in Dahisar, but in the way premium real estate is marketed and sold in Mumbai's Western Suburbs.

Sumit Pandey

Marketing Head · Webeneur

Thanks and Regards!

Strategic Marketing & Brand Development Proposal